Interview With Rodion Ksonzenko On Ips International

Seed Jewelry — a new brand by Magnat — launches its first collection, Just Bee. Inspired by the harmony of nature, it features transformable designs with lab-grown diamonds. Pre-orders are now open.

Rodion Ksonzenko, Founder and CEO of Magnat Family DMCC, explores one of the industry's most pressing topics: how lab-grown diamonds are reshaping the global market. In his article for Touch Magazine, he explains why lab-grown diamonds and natural stones are not rivals, but distinct categories with different consumers, values, and purchasing logic.