
In an era of economic volatility, are diamonds truly a safe haven? CEO & Founder of Magnat Family DCMM and Diamond expert Rodion Ksonzenko joins Tim Elliott to deconstruct the soaring popularity of lab-grown stones versus the enduring value of natural gems. Rodion shares why the most elite investment portfolios prioritise high-carat rarity to ensure long-term capital preservation.


In July 2025, Magnat opened its first multibrand boutique at at Emily Resort (Lviv region). The space unites luxury and style, featuring Magnat Fine Jewelry, our new brand Seed Jewelry with lab-grown diamonds, fashion brand Alina Sinyavskaya, and iconic Hermès and Chanel bags from Bags Investment. A destination for exclusivity, quality, and refined service.

Rodion Ksonzenko, Founder and CEO of Magnat Family DMCC, addresses one of the most common misconceptions in the diamond market: does a big discount actually mean a good deal? In his new article for Forbes, he breaks down how diamond prices are formed, from the Rapaport price list to rare fancy stones, and what to really look for before making a purchase.