One Day With Magnat Fine Jewelry Founder - Rodion Ksonzenko

Seed Jewelry — a new brand by Magnat — launches its first collection, Just Bee. Inspired by the harmony of nature, it features transformable designs with lab-grown diamonds. Pre-orders are now open.

Rodion Ksonzenko, Founder and CEO of Magnat Family DMCC, addresses one of the most common misconceptions in the diamond market: does a big discount actually mean a good deal? In his new article for Forbes, he breaks down how diamond prices are formed, from the Rapaport price list to rare fancy stones, and what to really look for before making a purchase.