Rodion Ksonzenko recently featured in the latest episode of the Mr. Saeedubai vlog, shedding light on the who, how, and why of diamond purchases.
Watch the full video to gain insights into the world of diamond buying.
Lab-grown diamonds are likely to continue to gain share where design, affordability and modern values drive purchases. Meanwhile, natural diamonds are likely to hold and even strengthen their position in categories where scarcity, legacy and emotional symbolism are paramount.
